lights, camera, lashes™ platinum mascara

what it is

A tinted lash serum mascara that delivers extreme volume, length + curl while nourishing for stronger, healthier-looking lashes.

why we love it

Works like a mascara, nourishes like a serum. From the #1 mascara brand,* lights, camera, lashes™ platinum mascara delivers clinically proven volume, length & curl while treating lashes with our Platinum Lash Serum Cocktail for stronger- & healthier-looking lashes. The bristle brush builds extreme lash impact in every swipe, while the formula delivers 16-hour longwear + 24-hour flake-free, smudge-proof wear & is sweatproof. 100% said lashes looked fuller, lifted, more voluminous + curled.*** Best for: anyone who wants volume, length + curl with lash-conditioning benefits—aka mascara performance + lash serum benefits in 1. Vegan, cruelty-free, ophthalmologist tested & safe for contact lens wearers. Looking for on-the-go? Shop travel-size.

tartelette™ tested

• 16-hour longwear
• 24-hour flake-free
• 24-hour smudge proof
• sweatproof
• clinically proven to volumize, lengthen & curl lashes**
• 100% said my lashes look fuller, lifted & more curled***
• 100% said my lashes look more voluminous***

skinvigorating™ ingredients

• Platinum Lash Serum Cocktail: biotin, peptides, green tea, avocado, jojoba & olive oils for stronger- & healthier-looking lashes
• vitamin B5: moisturizes lashes
• vitamin E: nourishes & conditions
• vitamin C: helps boost shine
• saw palmetto extract: helps support fuller-looking lashes

always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more

**based on a clinical study of 33 subjects
***based on a consumer panel study of 33 subjects
*Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January-December 2025