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A Sticky Gel-Based Face Primer with 4% Niacinamide
What it is:
A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup—an essential addition to your daily Power Grip Primer + 4% Niacinamide routine for a smooth, radiant base.
Why you'll love it:
Gel primer formula with a sticky texture that grips makeup for long-lasting wear
Infused with 4% niacinamide to help even out skin tone and brighten
Gives skin a dewy, glowing finish
Translucent-finish primer works on all skin tones
100% vegan and cruelty-free
Enhances how your Power Grip Primer + 4% Niacinamide apply and last throughout the day
Key Ingredients
Niacinamide (4%): Helps even out skin tone and brightens the look of dullness—perfect for achieving a smooth base before applying other Power Grip Primer + 4% Niacinamide.
Great for:
Oily, Normal, Dry, and Combination Skin Types
Your skin’s future looks bright—your favorite sticky Power Grip Primer is now enriched with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for flawless makeup application while smoothing and adding radiance to dullness. Ideal for all skin tones, it goes on completely clear and helps your Power Grip Primer + 4% Niacinamide blend seamlessly with a glowing, dewy finish.
NET WT: 0.811 FLOZ / 24 mL
Clean, Safe Beauty
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates—making this primer a reliable part of your Power Grip Primer + 4% Niacinamide collection.
Ethical Standards
All e.l.f. products are cruelty-free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
For detailed information, visit GLAM MODA Policies.