Description Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. For all hair types.   Why It’s Wow  Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky,...

Description The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types.   Why It’s Wow  One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and...

Description Instant big hair + sexy, long-lasting texture without stiffness.   Why It’s Wow  Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing...

Description Glossing serum smooths frizz, temporarily seals split ends, prevents color fade, has UV + heat protection.   Why It’s Wow  Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish...

Description Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing.   Why It’s Wow  Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our...

Description Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection.   Why It’s Wow  Superlight hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and...

Description Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection.   Why It’s Wow  Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep...

Description Instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness.   Why It’s Wow  Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry...

Description Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair.   Why It’s Wow  Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by...

Description First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days.   Why It’s Wow  Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality...

Description Deep hydrating hair treatment for all hair types.   Why It’s Wow  Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew...

Description #1 anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair.   Why It’s Wow  Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity...

Description Helps create optimal scalp condition for youthfully thick, supple, resilient hair.   Why It’s Wow  Helps keep hair in its prime: thick, strong, supple Proven to reduce shedding by up to 90%† in 28 days Creates optimal conditions for hair...